Hervé Tailliez ← Back to the portfolio

Case Studies

Not just the result · the route to it

Eleven projects, each with the brief, the approach and the execution. From fully AI-generated spots, including a film produced in Higgsfield, through 3D product films and a conventionally cut studio short to a promotional film owned end to end, from preparation to master.

Test case · Meta ads · 9:16 + 4:5 · 2026

HEY HOLY · Beautiful Bulldogs · brand and UGC video

A test case for a D2C dog food brand: a calm brand video and a UGC interview, five hooks each in two formats, two statics, plus the process, rationale and test plan. Read the case study →
9:16 · Reels, TikToks, Shorts & ads · 2026

Video editor for social media · six cuts side by side

Six vertical pieces next to each other: hook inside the first two seconds, captions for the muted feed, variants per concept. Plus how I handle claims and ad approvals. Read the case study →
Recruiting spot · Higgsfield · 45 seconds · 2026

Arbi · a 45-second film in a day and a half

A recruiting film with no shoot: reference video condensed, scenes generated in Higgsfield, then edit, grade and sound — delivered in a day and a half. Read the case study →
Teaser · 100 % AI · no shoot · 2025

KVN Design × Matsu · Collab teaser

Two brands, one shared appearance, no production budget for a set. The teaser is built entirely generatively, and still has to look like it came out of a camera. Read the case study →
Brand world · film, shop & newsletter · 2025

La Maison du Savon de Marseille · film, shop & newsletter

Campaign film, product imagery for the shop and the Amazon listing, newsletter headers: a whole image world for a cosmetics brand, on brief and inside their charter. Read the case study →
Product film · Blender · 2022

Formcase · stylus in 3D close-up

A digital stylus has to explain its advantages in a few seconds. The product is small, glossy and full of detail, in photos barely bigger than a pen. Read the case study →
Performance ad · photoreal AI · 2026

VociApp · a spot with no shoot

An app spot needs people you believe in. Cast, location and a shoot day weren't in the budget, photoreal generative scenes were. Read the case study →
9:16 · AI-generated · captions · 2025

Finanzlegenden · advice as a short

Financial advice has no imagery of its own. The short still has to work in the feed, and for most viewers, with the sound off. Read the case study →
9:16 · Meta ads · real clips + AI · 2025

ArtiTree · Meta ads for artificial Christmas trees

Christmas trees sell in a few short weeks. The ads need to be fresh every week, or the creative burns out before the season is over. Read the case study →
9:16 · live action · fitness · 2023

Xclusive Body Fit · cut to the beat

Gym footage starts looking like every other gym video very quickly. What makes the difference is rhythm, and that only happens in post. Read the case study →
Promotional film · direction, shoot & post

Kinfinity · from preparation to master

Concept, casting, shoot, edit, compositing and mix: a promotional film owned end to end. Same page: the 9:16 social work and how a job runs through my week. View →

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