9:16 · AI-generated · captions · 2025
A subject with no imagery, told in 9:16
Financial advice has no imagery of its own. The short still has to work in the feed, and for most viewers, with the sound off.
01 · Brief
What had to be solved
A vertical short that makes an advisory topic understandable: no jargon, no charts, in under a minute. The format is natively 9:16 and playback happens mid-scroll.
02 · Approach
How I approached it
The scene sequence does the explaining; the on-screen text does the job of the audio. Both are built together rather than layered on afterwards, that's the only way captions sit inside the safe area, stay clear of the platform UI, and support the cutting rhythm instead of dragging on it.
03 · Execution
What actually happened
- Native 9:16 framing with safe areas for captions and platform UI
- On-screen text as part of the edit, not an overlay afterwards
- A scene sequence that asks a question and answers it
- AI-generated scenes for a subject with no available footage
- Sound design for the minority who watch with audio on
04 · Why it matters
What counts about it
The short shows how services that need explaining can work in the feed: not through more information, but through a visual language that carries on mute.
Available now
Sound like what you're looking for?
Send me a line about the project · I'll come back the same day with an honest read on it, not a sales email.