Teaser · 100 % AI · no shoot · 2025
A teaser for two brands · without a single shoot day
Two brands, one shared appearance, no production budget for a set. The teaser is built entirely generatively, and still has to look like it came out of a camera.
01 · Brief
What had to be solved
Collaborations live or die on both signatures staying legible. The ask was a short film bringing together the aesthetics of KVN Design and Matsu without either side dominating, made with no shoot day, no location and no cast.
02 · Approach
How I approached it
Style first, prompts second. I defined a reference world, light, colour temperature, lens character, materiality, and built a prompt set from it that returns every shot in the same handwriting. This is where generative production is won or lost: not on one beautiful frame, but on twenty frames that credibly come from the same film.
03 · Execution
What actually happened
- Style reference and prompt set locked before the first shot was generated
- Several generations per shot, ruthless selection, waste is part of the method
- Cut for rhythm rather than completeness: the teaser implies more than it shows
- Motion design for the transitions and the resolve of the two logos
- Sound design and mix: atmosphere, accents, one clear peak
04 · Why it matters
What counts about it
The film shows that generative production can be planned. Not “let's see what the model spits out,” but a defined look that holds across every shot, the precondition for AI being usable in brand communication at all.
Available now
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