Brand world · film, shop & newsletter · 2025
One brand, every surface
For La Maison du Savon de Marseille I built an image world across media: campaign film, e-commerce imagery for the shop and Amazon, newsletter headers. All on brief, strictly inside the brand charter, all from one hand.
Channels
Campaign film · e-commerce & Amazon · newsletter
My role
Shooting · compositing · generative AI · graphics & type · edit, grade, mix
Tools
Photoshop · DaVinci Resolve · 3D · generative AI
Year
2025 – ongoing collaboration
01 · Moving image
Lait Démaquillant campaign film
Skin, texture and liquid are where generative models break down first. So the film was made with no physical set, on a clean technical split: the environment comes from generative AI, the product from 3D renders.
- 3D + AISeparate responsibilities – product as a 3D render, backdrop generative.
- True to formLabel, proportions and materiality of the product stay exactly intact.
- GradingSkin tones and product colour matched in DaVinci Resolve.
- Sound & cutA calm fine cut, foley, music and voiceover included.
02 · E-Commerce & Amazon
Structured image composition
13 visuals for the shop, the listing and social. A shop image has to do what the opening of an ad does: communicate the subject in one glance. Product in focus, a clear type hierarchy on the benefit, the eye led by hand scribbles and arrows, all to brand spec.
03 · Newsletter
Promo graphics
Headers for flash sales and range features. What counts here is a clear information architecture: the rhythm between offer, product shot and CTA, optimised for a 600 pixel display width in the inbox.
04 · Process
From brief to finished surface
01
Shooting
Product shoot for binding light, colour and label reproduction.
02
Compositing
Cut-out, scene build and light direction matched.
03
Generative AI
Hands and backdrops added, with absolute fidelity to the real product.
04
Graphics & type
Headlines, icons and CTAs set at native level (French).
05 · Why it matters
What this means for beauty ads
Producing e-commerce imagery that performs takes the same decisions as a video edit: pacing, information hierarchy, visual clarity. This case shows the combination of a premium charter respected, graphic craft, and a workflow that unites shooting, compositing, AI and typography in one process.
Available now
More moving image, or a test job first?
The showreel, vertical creatives and the other case studies all sit on hervetailliez.de. And if you want certainty about the fit: give me a test video from your own footage, and you'll judge the way I work by the result instead of a reference list.
