Product film · Blender · 2022
A product film that never stood in front of a camera
A digital stylus has to explain its advantages in a few seconds. The product is small, glossy and full of detail, in photos barely bigger than a pen.
01 · Brief
What had to be solved
Formcase needed a product film for web and trade shows that makes the technical detail of the stylus visible. At that focal distance a live shoot would have been expensive and inflexible, the source material was the CAD data.
02 · Approach
How I approached it
Full production in Blender, from scene build to master. What decides it isn't the camera move but the light: reflection edges define a product's form, and only credible materials separate a render from a product film.
03 · Execution
What actually happened
- Scene build and shading in Blender: metal, plastic and glass clearly differentiated
- Lighting as in a photo studio · edges and falloff tell the form
- Dynamic camera moves that make the product legible instead of merely orbiting it
- Feature callouts as motion design, timed exactly to the movement
- Render, comp, fine cut and sound design through to master
04 · Why it matters
What counts about it
CAD data becomes a film you can sell with · no prototype, no photo studio, and re-exportable in any language and any format. For manufacturers that's the difference between one video per product and a video library.
Available now
Sound like what you're looking for?
Send me a line about the project · I'll come back the same day with an honest read on it, not a sales email.